The mission here is simple. Literally - to simplify Business & Brand Strategy, making it more accessible and more applicable. With depth of experience in being both the marketer and the business owner, you’ll find my approach balances right and left brain problem solving. Think of me like a creative friend, a pragmatic but encouraging dad, and biz school prof rolled into one.
Laneway’s streamlined service menu was created based on the top three things I see businesses needing most. They are in-and-out deliverables that set you up for action and success.
Getting you to a simple but powerful document outlining exactly how your brand persuasively presents itself to the world. Your Brand Strategy acts like a north star to make decisions easy, whether it’s what to say on your website or how to evaluate business opportunities.
You have an idea or a special project or a marketing program… Whatever it is, in this session we’ll make it even better together by a) planning for profitability and b) identifying potential road blocks & the strategies to overcome them.
Get everything floating around in your head into an organized, actionable, prioritized Business Plan. We’ll evaluate your revenue streams & opportunities, create profit targets, and break it into your top three strategies for achieving them.